Performance marketing consultant for D2C brands and tech startups
I plan, run and fix paid acquisition for D2C brands and tech startups: Google, Meta, TikTok and marketplaces. I started in performance marketing and ran it across 6 Southeast Asian markets at Grab, so I look at blended cost and revenue, not just each platform's own numbers.
I take on at most 3 clients at a time across ad management and fractional CMO work, and monthly management has a 3-month minimum.
Based in Noida, India. Working remotely with brands in the Gulf, Southeast Asia and India.
Who is this for?
D2C brands
Brands spending on Meta, Google or TikTok and not sure what the money is doing.
B2B and B2C tech startups
Startups that need paid acquisition set up properly, or rebuilt.
Channel partners
Companies selling several brands across markets and marketplaces.
If you need someone to own all of marketing, not only paid, see fractional CMO. For examples by industry, see use cases.
What does the work cover?
Channels
Google Ads, Meta Ads, TikTok, and marketplace ads where you sell on Amazon or Noon.
Tracking
GA4, conversion tracking, Meta Conversions API and server-side tracking, and app tracking with AppsFlyer or Adjust. If the numbers are wrong, every other decision is a guess.
Creative testing
A steady cadence of new hooks and formats, judged on results, not opinions.
Budget and reporting
Where each unit of spend goes, and one monthly report the founders can read in five minutes.
Quick commerce and marketplaces
For D2C brands, paid and listing work on the platforms where buyers already shop.
How does it start?
Paid media audit
I go through your ad accounts, tracking and recent results, and give you a written list of what to stop, what to fix and what to test next. Fixed scope.
Monthly management
If it makes sense, I run the accounts month to month, or direct your team or agency. Minimum 3 months, because paid results need time to settle. Management clients count toward my cap of 3 clients at a time.
AI search alongside
Paid buyers also ask AI what to buy. The free AI visibility snapshot shows whether those answers name you.
How much does it cost?
Discussed on a call, for both the paid media audit and monthly management. It depends on your channels, markets and spend. The AI visibility audit is USD 199 if you want to start there.
Where the experience comes from
- Grab, Singapore: Regional Manager, Performance Marketing, across 6 Southeast Asian markets, including the GrabFood and GrabPay launch campaigns.
- Jumia Group: head of display and app marketing across 12 African markets.
- Groupon, India and Indonesia: built Groupon India's online marketing from zero, across paid, email, affiliate and search.
- HappyFresh, Jakarta: acquisition and lifecycle marketing across Indonesia, Malaysia and Thailand.
- Getkuwa: paid, creator, affiliate and lifecycle marketing for a multi-brand health and wellness store across 6 GCC markets, including marketplace sales on Amazon and Noon. Brands onboarded and sold there include Pilgrim, Mamaearth, Kapiva, Hairgrow and Wellbeing Nutrition.
- Valeo Health, Dubai: fractional marketing leadership role.
- Aadar and Star Struck by Sunny Leone: paid marketing and quick commerce.
Brands Ankit has worked with
- Bouki
Through RemoteCMO, fractional roles and earlier in-house roles. Some of these brands were sold through Getkuwa in the GCC rather than run by Ankit directly. Logos are shown by name only; no results are implied.
Common questions
What is a performance marketing consultant?
Someone who plans and runs paid acquisition, such as Google, Meta and TikTok ads, and judges it on sales and cost per customer, not on clicks.
What do I get from the paid media audit?
A written review of your ad accounts, tracking and recent results, with a list of what to stop, fix and test, in order.
Do you manage the ads or just advise?
Either. I can run the accounts myself, or direct your team or agency.
Which channels do you work on?
Google Ads, Meta Ads, TikTok, and marketplace ads on Amazon and Noon. Others can be discussed.
Is there a minimum engagement?
Monthly management has a 3-month minimum. The paid media audit is a one-off.
How many clients do you take on?
At most 3 clients at a time. Monthly ad management clients and fractional CMO clients count toward the same cap of 3.
How much does it cost?
Discussed on a call. It depends on your channels, markets and spend.
Do you work on site or remotely?
Remotely, from Noida, India. Travel is discussed when needed.
Why do you also talk about AI visibility?
Because buyers now ask ChatGPT and Gemini what to buy before they click an ad. If AI never names your brand, paid has to work harder. The AI visibility audit checks this.
Last updated: 29 October 2026
Not sure what your ad spend is doing?
Book a call, or send me your brand, your markets and the channels you run. I will tell you if a paid media audit is worth it.