Fractional CMO for D2C brands and tech startups, working remotely
I work as your head of marketing for part of the week. I own the plan, the budget split, the channels and the agencies, and I report to the founders on what moved. You get a senior marketer with 15 years in growth, without a full-time hire.
I take on at most 3 clients at a time, with a 3-month minimum. That cap is how I make sure each client gets real attention.
Based in Noida, India. Working remotely with brands in the Gulf, Southeast Asia and India.
Who is a fractional CMO a good fit for?
D2C brands
Brands that sell on their own site and on marketplaces, and need one person to own growth across paid, CRM and retention.
B2B and B2C tech startups
Startups that have product traction but nobody senior running marketing yet.
Channel partners
Companies that sell other brands' products and need a plan for each market and each brand in their portfolio.
It is usually not a fit if you already have a strong head of marketing, or if you only need one channel run. For paid channels on their own, see performance marketing. If AI search is your main question, start with remote CMO for AI visibility.
What does a fractional CMO do for you?
Set the plan
Where growth will come from in the next quarter, which channels get budget, and what each one has to deliver.
Own the budget split
Paid search, paid social, CRM, marketplaces and partnerships, judged on blended cost and revenue, not on each channel's own reporting.
Run the team and agencies
Briefs, reviews, weekly check-ins. I work with your people and your agencies, and help you hire when it is time.
Fix measurement
Analytics, conversion tracking and a simple monthly report the founders actually read.
Cover AI search
How ChatGPT, Gemini, Perplexity and Google AI Overviews talk about your brand is part of the plan from day one. What is AI visibility?
How does a fractional CMO engagement start?
Free AI visibility snapshot
A quick, no-cost look at how AI answers talk about your brand in one market. It also gives us real data to discuss on the first call. Get the snapshot
Month one: the 30-day plan
A fixed-scope first month. I review your numbers, channels, team and agencies, then hand you a written growth plan with priorities, budget split and the first fixes. This is month one of the 3-month minimum.
Months two and three, then monthly
I stay on as your fractional CMO, part of each week, and we put the plan to work. After the first 3 months we continue month to month if it is working, and review what moved every month.
How much does a fractional CMO cost?
Discussed on a call. The fee depends on your markets, channels and how much of the week you need. The 30-day plan has a fixed scope and counts as the first month of the 3-month minimum, so you know what you get from the start. If you want to start smaller, the AI visibility audit is USD 199.
Who is the fractional CMO?
Ankit Gupta, founder of RemoteCMO. 15 years in growth across Southeast Asia, Africa, India and the Gulf.
- Grab, Singapore: regional performance marketing across 6 Southeast Asian markets, including the GrabFood and GrabPay launch campaigns.
- Jumia Group: head of display and app marketing across 12 African markets.
- HappyFresh, Jakarta: regional marketing across Indonesia, Malaysia and Thailand.
- Groupon, India and Indonesia: built Groupon India's online marketing from zero, across paid, email, affiliate and search.
- Getkuwa: growth lead for a multi-brand health and wellness store across 6 GCC markets, on its own site and on Amazon and Noon. Brands onboarded and sold there include Pilgrim, Mamaearth, Kapiva, Hairgrow and Wellbeing Nutrition.
- Valeo Health, Dubai: fractional marketing leadership role.
- OffFoods, Indonesia: founding CMO.
- Bussr Technologies: global marketing director.
Brands Ankit has worked with
- Bouki
Through RemoteCMO, fractional roles and earlier in-house roles. Some of these brands were sold through Getkuwa in the GCC rather than run by Ankit directly. Logos are shown by name only; no results are implied.
Common questions
What is a fractional CMO?
A senior marketer who acts as your head of marketing for part of the week. They own the plan, the budget and the agencies, without the cost of a full-time hire.
Is a fractional CMO the same as a remote CMO or virtual CMO?
Mostly, yes. The names describe the same idea: senior marketing leadership, part time, often working remotely. I work remotely from Noida, India. Travel is discussed when needed.
How many clients do you take on?
At most 3 clients at a time. Fractional CMO and performance marketing management clients count toward the same cap of 3.
What is the minimum engagement?
3 months. The fixed-scope 30-day plan is the first month of those 3 months, not an extra month before them.
What kinds of companies do you work with?
D2C brands, B2B and B2C tech startups, and channel partners, mainly in the Gulf, Southeast Asia and India.
How much does it cost?
Discussed on a call. It depends on your markets, channels and how much time you need each week.
Do you run the ads yourself?
I can, or I can direct your team or agency. If paid media is all you need, see performance marketing.
Where does AI visibility fit in?
It is part of the plan. AI assistants now shape what buyers shortlist, so I check how they describe your brand from the start. Most clients begin with the free snapshot or the AI visibility audit.
Should I hire a GEO agency or a fractional CMO?
It depends on who owns growth today. This guide compares both honestly: GEO agency or fractional CMO?
Last updated: 29 October 2026
Want a senior marketer on your team without a full-time hire?
Book a call, or tell me your brand, your markets and what is not working. If it is a fit, we start with the 30-day plan as month one. If not, I will say so.